IDLD Creative Brief

Please complete and submit this short questionnaire so that we can know more about you and your goals. Feel free to leave non-applicable questions unanswered.

Primary Data

Name(s) *
Date
Project name
Product owner(s)
Project sponsor
Telephone *
Email *
Website
Location

Background

Share a little about your brand (about you and your organization) (brief statements are fine)
What is the product/service/information that you offer or want to offer?

Overview

Are you interested in consultation, research, design, development, all, other?
What is the problem(s) that you’re trying to solve or the need that you’re trying to fulfill?
What’s the value proposition(s)?
What do you want created and why? (e.g. Serious Game, Educational app, Corporate Training VR Game, Simulation, other)
How can the claims of this proposed product/project be supported? (e.g. research)

Drivers

What is our goal for this project?
What is your success criteria and how will it be measured?
Are you interested in just engaging your audience; facilitating learning; or assessing their learning outcomes with an instructional technology; all; other?

Audience

Who are we designing and/or developing for and who are we communicating to? (demographics and psychographics for the target market)
What makes your brand appealing to them?

Competitors

Who are your competitors?
What differentiates your company/product/service from the competitors?
If available, provide a link to a similar model project/product like the one you’re proposing.

Instructional Technologies (EdTech) to Facilitate Learning & Leadership Development

What are the learning/training objectives and outcomes? (rough drafts are fine)
What type of imagery/art style are you looking for?
Regardless of the subject matter for your requested instructional technology, do you also want your learners/trainees to foster leadership skills such as decision-making, problem-solving, agility, building confidence, other? (If yes, specify which skills)

Project Information

What are the major constraints for this project?
What are the major risks for this project?
What is the proposed schedule to start and finish?
What’s the budget for this project?

Key Stakeholders

Who are the key stakeholders for this project?
Who do you/we have to report to?
Who has to approve this project?

Contact Time

When is the most convenient time for us to talk or meet?
Please provide your preferable days and windows of time to contact you.

Verification

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888-223-6756

idldcreatives@gmail.com